I’ve been listening to the Milwaukee broadcast of the World Series,1 which has familiarized me with the quirks of that media market. I’ve come to know the two egregiously Midwestern supermarket owners who scream their heads off about big savings on brats and canned peas. A local convenience store hawks something called a “cheese mountain pizza”, which is probably even less healthy than it sounds. Miller runs ads — it’s great that they’re getting the word out about Miller beer in Milwaukee. And the broadcast is sponsored by — I’m not joking — North Shore adult diapers. And why not? Many of us will eventually need adult diapers, we shouldn’t be weird about them. Honestly, I think a certain peace of mind might come with knowing “Those functions are in God’s hands now,” and that peace of mind should be easier to achieve if you’re backed by a quality product like North Shore.
But the main thing I’ve noticed about the ads is that every Republican candidate is trying to convince Wisconsinites that their opponent is a dangerous leftist freak. That is their only play, as it has been Republicans’ only play in every election for as long as I can remember. The fact that Democrats rejected gubernatorial candidate and leftist clown Francesca Hong and nominated normie David Crowley instead hasn’t keep right-leaning groups from evoking Hong and Woke 1 at every opportunity. Which illustrates that the mere existence of leftist wackos is an albatross around Democrats’ necks, even when those wackos have explicitly been rejected.
Consider this ad being run against Crowley:
